For many years Derby has perhaps been overshadowed by its larger East Midlands’ sister cities, Nottingham and Leicester. More recently, however, this has changed and, due to massive investment (£1.25 billion over the past 5 years with a further investment of £1/4 billion in the pipeline), major employer contract wins and rapid business growth, Derby’s economic performance is now amongst the strongest in the country outside of the South East.
The city is now rated as one of the best places to invest in the UK over the next 5 years, taking 1st place for Industrial Investment viability and improving the potential for socio-economic stability for the region. A recent Noomis report cited Derby as having a place within the Top 10 locations for overall economic performance, innovation, productivity and growth in business stock.
Much of Derbys growth and investment is centred round our three major employers; Rolls Royce, Bombardier and Toyota. These companies alone, having secured multimillion pound contracts, have boosted the local economy through the direct effect this has had on their supply chain throughout the region.
This is fantastic news for us here in Derby as our strategy for 2013 was always to target the Automotive and Aerospace sectors, initially targeting the supply chain of Toyota and Rolls Royce to augment our credibility and reputation within these industry areas before infiltrating the major employers themselves. We adopted a well thought out strategy, using both the Nicholas Associates and Stafforce Recruitment brands to offer a holistic approach to employer recruitment needs. To date this strategy has resulted in a 52% increase our business, generated from the Aerospace and Automotive sector. In addition, there are further promising signs on the horizon and consequently we are confident that business from these sectors will provide solid foundations for the Derby operation to deliver our targeted growth plan for 2014 and beyond.
A city of Regeneration, Investment, Innovation and Growth – Derby holds an exciting future!
Further information on the above can be found at www.marketingderby.co.uk