Mid last week, a couple of my clients told me that a competitor to Stafforce Recruitment in the Bradford area had been calling them up and saying that we were closing down. Imagine my horror because nothing could be further from the truth!
At Stafforce we take an ethical approach to business and it’s something that we feel strongly about and I’m proud of that. As we promoted in our recent campaign, “Our ethical approach and compliance protects employers and candidates alike” is one of the 5 things that make us way better. It seems that not all recruitment firms take that same ethical approach as ourselves.
Never the less, I was concerned that the wrong message was being communicated about our business and we decided that the best response was a positive response…to issue a story about what a great year 2013 was for us and that business is booming for Stafforce Bradford. This was a story that was already in the pipeline – it’s actually part one of a two part story – but we issued it a little quicker than originally planned! And today I’m so pleased to see that it’s made front page news in the Telegraph and Argus.
What a fantastic outcome and Stafforce Bradford is looking forward to an equally successful 2014!
View our Bradford story in full on our website.