Is social media a tool or a hindrance for your business?

by Sarah Holbrook on September 21, 2012


A highlight of the Employment Law Summit that was delivered yesterday by Stafforce Recruitment and Roythornes Solicitors was a presentation about social media in the workplace. Solicitor Maz Dannourah gave us a fascinating insight into the potential damaging use by employees of social media within the workplace.

Social media opens up many opportunities for companies and employees. It can help us to widen our networks and reach people that were previously difficult to access, plus there is a whole host of branding, advertising and promotion possibilities to benefit from. There really is no stopping the social media phenomena but combined with the ‘good’ there is also the ‘bad’.

The pitfalls are here, there and everywhere and as an employer, your eyes need to be wide open! Productivity can be affected because your employees spend too much working time using social media and there is a risk that your business reputation could be damaged or you are held liable for employee misuse and comments.

Especially relevant for Stafforce; as much as social media can help with recruitment it can also leave you open to claims of unfair treatment and there are data protection and privacy issues to contend with. The lines between private life and public life are increasingly blurred since the arrival of social media and there are many grey areas.

So then, here’s the question…weighing it up, is social media a tool or a hindrance for your business?

Go to our LinkedIn poll and let us know what you think!

Sarah Holbrook

Sarah Holbrook is the Marketing Manager at Stafforce, a recruitment business committed to improving client profitability through people, processes and technology by delivering UK-wide cutting edge recruitment solutions and specialist business consultancy and support. Follow Sarah on Twitter and / or follow StafforceNews on Twitter, read the Stafforce blog and connect with Sarah via LinkedIn


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